Our theory of change

The Yay Way! is how we believe our mission will be accomplished, and the foundation of our strategic decision making. 


MEANINGFUL RELATIONSHIPS

We facilitate a caring community of cyclists because we believe that changing transportation behaviors is difficult when attempted in isolation.

EDUCATION

We provide on-road bicycle education because we believe that people need both information and practice to successfully ride the roads.

CULTURE CHANGE

We explore the intersections between bicycling and other areas of life because we believe it necessary to expand the public’s notion of who is and can be a bicyclist.

FUN

We revel in the joy of bicycling because we believe that people will not permanently adjust their behavior in the service of something they don't enjoy.

LOVE OF PLACE

We ride the streets of Central Ohio because we believe that people need to develop new mental maps and discover unique destinations to re-experience by bike.